Name: Judi Wilkinson
Student Number: 81299888


The goal of my web project was to create a fresh new site for local fitness training company 'Attitude to Burn' with revitalised content, design and new interactive elements to assist in communicating with existing clients and draw new business. The project scope was to create

Tools & technologies

As stated in my Technology analysis, I envisaged this build would require the use of

All of these technologies were deployed during the build of the site, with code sourced from a variety of online resources as referenced in the code and listed in Appendix A. In addition some parts of the site, such as the Facebook custom feed, were achieved through the use of Ajax and Json code.

As planned the single page responsive design was achieved through the use of a Bootstrap framework, JavaScipt and CSS files. In addition I crafted a customised CSS file to extend on the framework capabilities. Other elements that I built into the framework from code snippets found online included a sticky menu bar, a sticky contact form button with CSS3 transition effect and smooth scrolling transitions from the menu bar.

Jumbotron original image

Included in the scope was the desire to create a WordPress theme from the Bootstrap framework to allow easier future management of the site. This was researched with simple documentation and a tutorial found, but not achieved due to time constraints. It is a consideration for the site moving forward, however much of the custom styling and content developed will need to be removed, then re-applied, to achieve this.

Facebook feed image

A plug in was used for the Google map. Consideration was given to include a Google calendar as well, however following peer feedback I chose to style my own calendar with responsive elements such as 'tips' on hover and a horizontal scroll bar for use on narrow width devices.

The Facebook feed was custom built to ensure content could be easily accessed as content for SEO, rather than have it appear in an iFrame or by using the Facebook likebox SDK tool. This was difficult to achieve, however the result is a seamless integration of Facebook information into the style of the site.

The use of both Google maps and Google analytics on the site was a deliberate ploy to gain potential 'reward' from Google search for using their products, thereby improving search ranking.

The 'design your own workout' tool was completed as anticipated using PHP and MySQL. The design of this was kept simple and includes the ability to print a workout once created.

Key features at a glance

To enhance the single page responsive design, the following tools and styling features were applied:

site features image

tooltip image

popover image

workout tool image

modal image


Design vs outcome

The site was envisaged as primarily a single page site design, incorporating modals and with the only additional pages being for the custom workout tool, as shown in the diagram below included in my final System plan.

The eventual design did not differ significantly from this. The only exceptions being:

1. Lack of a 'member login/sign up' form

This was not completed primarily because of time constraints but also because research into user experience best practice raised concerns that adding an un-necessary barrier like a login may actually cause users to leave the site. A discussion forum was beyond the scope of this project but is seen as a useful future tool. A login ability for members would be best left until the forum is launched.

2. Addition of a contact form 'reply' page

While the contact form launches within a modal, so users do not leave the main single page, having the form 'reply' page appear within this modal while at the same time achieving all validation required for the form data to submit to the backend SQL database proved impossible for me to complete. It appears the Bootstrap validation method conflicted with the Ajax call to re-load the reply into the modal and time restraints forced me to abandon this, opting instead for a reply page clearly branded with navigation back to the main page.

3. Addition of header.php file

This allowed for a single copy of the sticky header to be included on all site pages.

4. Addition of a contact.php file

As above, this allowed for a single copy of the 'sticky' contact us button which triggers a pop-up modal with contact form to be included on all site pages.

See Appendix B for a complete list of files used to build this site.


The following diagram demonstrates the relationship between technologies that were planned to complete this project, and their location in the overall website system architecture. Apart from the omission of the 'sign up/sign in' forms, this diagram remains a correct representation of the actual final design.


My site conforms to HTML5 validation standards as established by W3C.

CSS3 validation for the Bootstrap provided CSS style sheets was not to standard due to their unique compilation methods.

The custom style sheet I developed for the site did validate to CSS3 W3C standards, apart from the use of the 'at-rule' for @-webkit-keyframes and @-moz-keyframes necessary to achieve CSS3 transitions.

A HTML5 and CSS3 validation report is provided in Appendix C

Learning objectives vs outcomes

In my Learning Proposal I stated my key learning objectives as being:

  1. Learn how to code correctly
  2. Understand all the technologies that make up a website
  3. Build a functioning website styled with CSS, learn more about using different types of content management systems and alternatives such as responsive frameworks
  4. Learn more about building backend databases for websites to encourage user interaction
  5. Discover & apply web design elements that enhance user experience
  6. Know how to best manage content for SEO & SEM

I largely met these objectives by applying the following strategies:

  1. Completed Codecademy tutorial sessions in HTML (100%), CSS(100%) and JavaScript (80%). I did not complete online tutorials in PHP, SQL or other code used, however found much of what I had already learned could be modified and re-applied.
  2. Attended all DMT classes, watched all videos, blogged, interacted with others and consulted with the tutor/lecturer. I also extensively searched and researched online to find useful code for my site.
  3. Developed and launched my site to HTML5 and CSS3 validation standard using a Bootstrap responsive framework.(see note re validation above)
  4. Developed a database, both for the Workout Generator tool (3 tables) and for the input from the contact form.
  5. Improved my design abilities by creating a single page site and applied many features to enhance UX, however I did not extend my abilities in the use of images and infographics
  6. Researched SEO and applied some techniques to the site, such as the use of keywords, use of multiple Google tools and a search engine 'readable' Facebook feed. The application of further SEO tools, such as Adwords, is now a post-launch consideration once analytics are closely examined.

Site build schedule & exceptions

Below is the anticipated site build schedule. Tasks not completed are marked in red.

Task description

Deliver by

Minimum viable product

Complete scope

System plan & database design

29 April

  • Personas
  • Wireframes
  • Architecture
  • Database table structure draft

Finalise design & commence build

6 May

  • Responsive framework design
  • HTML pages & forms
  • Theme developed for Wordpress

Complete build - HTML & CSS

13 May

  • HTML content pages
  • Contact forms
  • Links
  • Pop-ups
  • Sticky menu
  • Sticky contact button

Include interactive elements - JavaScript & jQuery

20 May

  • Google maps
  • Facebook feed (plug in)
  • Calendar tool
  • Facebook feed (coded)
  • SEO tools
  • Analytics

Database connections & testing - PHP & MySQL

27 May

  • DB insert data scripts
  • DB query & retrieve data scripts

Final tweaks & validation

3 June

  • Validation HTML5
  • Validation CSS3

Project delivery

10 June

  • Basic website
  • JS interactive elements
  • Forms submitting to DB
  • Dynamic website
  • Managed in WordPress
  • CSS3 interactive elements
  • SEO & analytics
  • Forms query & output from DB


The task of planning, designing and building a website from scratch deploying both client side and server side technologies seemed completely overwhelming at the outset given the huge holes in my understanding of web technologies. Gaining an understanding of the structure of website frontend and backend design was an important first step in determining which technologies I would need to use to achieve my vision, and how they each worked together.

The overwhelming volume of online information did cause substantial confusion in my search for the correct code 'snippets' to make elements of my site work. However, over time, I learned where to look to find the right information plus I was able to consult with my peers, many of whom were also seeking similar solutions.

Having a fully functional website as a final project outcome is a substantial and worthwhile achievement. As a bonus I now have far greater confidence in my technical abilities, as well as my ability to research and use online resources to problem solve web development and design issues.

See the finished result:



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Appendix A

Code resources & acknowledgements

Bootstrap included custom files






Code for custom Facebook feed developed from

CSS code for contact us sticky button

Code for smooth scrolling   and

PHP form submit code help thanks to

Appendix B

Complete list of site file assets:


















php/analytics tracking.php









Database – Wilkinweb


  1. exercises
  2. warmup
  3. cooldown
  4. contacts
  5. members

Appendix C

HTML5 validation report

Home page - single page scrolling

HTML validation home page

Workout search page

HTML validation workout search page

Custom workout page

HTML validation custom workout page

Form reply page

HTML validation form reply page

CSS3 validation report

This report has thrown errors due to the heavily customised Bootstrap CSS as shown in part below.

The customer CSS that I developed is showing two errors only, both related to the 'at' property for keyframes animations

Bootstrap CSS

CSS validation bootstrap

Custom CSS

CSS validation custom






Judi Wilkinson 11 June 2014